452K Claim Blogging Primary Income

The Wall St Journal has an interesting article today on people who blog for money. According to the lead, 452,000 people claim that blogging is their primary source of income:

Demographically, bloggers are extremely well educated: three out of every four are college graduates. Most are white males reporting above-average incomes. One out of three young people reports blogging, but bloggers who do it for a living successfully are 2% of bloggers overall. It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. Bloggers can get $75 to $200 for a good post, and some even serve as “spokesbloggers” — paid by advertisers to blog about products.

This is a lot higher than I would have though this number should be but it suspect it also includes those who blog corporately or blog for high profile sites like Huffington Post.

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7 comments

  1. This came as a BIG surprise to me. There are more professional bloggers than there are lawyers or software programmers. Goes to say that there were a LOT of quality writers that were not getting any exposure earlier but blogs have made us an entire planet of writers :)

  2. $200 for a post looks quite a high rate, most of the bloggers that claim this as their major income don’t take that amount of money for a post, but they earn through affiliate programs a lot.