In 2005 Google drafted a standard called the no follow tag. What this was meant to do is to combat comment spam by telling Google, Technorati and other spider systems not to follow a particular link. By default it is switch ON on your standard blogging software including WordPress.
The problem is that this tag has result in disadvantaging small real bloggers who want to build on the world wide community of discussion. The big guys like TechCrunch, Lifehacker and others don’t need our help building a linked in community and they invariably have it switched on. However the little guy IS disadvantaged because we need these links to help people find us and be a legitimate voice in the discussion.
Almost all blog platforms by default are set up so that a “dead end” piece of code is inserted wherever there is a link in a comment, so that search engines will not “count” the link as they are crawling the internet. This was originally designed to help stop comment spam, but it doesn’t work. What it does is remove some of the incentive for your readers contribute to your site by commenting on your posts.
You can read the Google Blog discussion on this here.
But Isn’t Comment Spam a big problem?
The answer is yes and no. There are some excellent SPAM detection plugins now available that can help. Akismet is a great SPAM tool and for me knocks out 99% of the spam. The number of false positives are quite low these days. I strongly urge that you look at WordPress as your platform because of it’s strong community of plugins.
Once you get a ton of traffic then you are reassess the use or non-use of the nofollow tag.
How can it help me as a blogger?
By building a community of bloggers who consciously disable their nofollow tag and cross promote the fact that they do that, then invariably the community will be strengthened by the cross linking and the “Link Juice” it provides. Secondly by creating a DoFollow policy for your blog you will invariably get a following of bloggers who are willing to support your blog.
How can I become a DoFollow Blogger?
If you have WordPress, then you simply need to add the plug NoFollow Free. We also use Nofollow Reciprocity which adds back the tag for the super big websites who don’t need it.
If you have a Blogger blog, then follow the instructions here.
Read Kiwiblokes Do Follow Page here.
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