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Part of WordPress’ popularity is the wealth of plugins available to add all sorts of functionality. This extensibility allows the WordPress user admin afford a very rich environment for their users. However, as the title suggests plugins are a two edge sword. While they deliver new capability, they also deliver upgrade and version control headaches.
This is because plugins are a voluntary effort. They invariably start as a effort to provide functionality to the author’s own site as well as sharing with others. But over time maintenance of plugins becomes a lower priority over making a living.
If you have a large site that depends on stability and performance for a living, the rule of thumb for WordPress Plugins is less is more. Job number one is stability ahead of functionality which sits just behind performance.
Job one includes making sure you regularly upgrade to maintain the security of your site. If you need to add a plugin, make sure that it can survive upgrades or discard them. Remember, the more complex the plugin the more things that can go wrong.
Secondly, have a test site. I can’t believe the number of bloggers who do not maintain a test site to test upgrades, plugins, theme changes etc. This sounds like a lot of work, but believe me, when your site crashes in the middle of the night and the complaints roar in, you will thank your ability to quickly recover.
Thirdly ask the hard question, do I really need that plugin or is it just vanity. Quality content is really the key to traffic.
As part of job we run into many first time bloggers and web presence new persons. As you would expect, they spend a lot of time being preoccupied with what their site looks like. We understand this and can appreciate that it a personal expression and why it would be an important, the completion of your website design is only the end of the beginning.
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I want to spend some time better understanding page rank before we move onto how to make your site PR friendly. In the first article we discussed what Page Rank was and where it came from. We tried to make it a primer, but there was still some confusion, so lets break it down further.
- A website has a maximum amount of PageRank that is distributed between its pages by internal links.
- The maximum amount of PageRank in a site increases as the number of pages in the site increases.
These first two rules are important. Your internal site rank is based upto a point on the amount of quality content you have on your site, but there is a maximum amount of PR you can have.
We get asked that question a lot. Just how do you get information on a blog. It is of course useful to understand what goals you should be looking at. One should always be realistic what they can achieve given their niche. Obviously entertainment rags (eg Perez Hilton), techno-geek sites (Techcrunch) and big news aggregation (Huffington Post) sites get big rankings so they are difficult to compete with, but it is very possible to get good traffic in your own area such as opinion on politics and the law.
The is one reliable source and that is Technorati. As you can see above Blogcritics, which we write for from time to time, has a weekly page view of 1/2 million so 2 million per month. You can find it at http://beta.technorati.com.
Head over and wander around, it is very enlightening.
WordPress 2.7 introduced a new feature that better manages multiple numerous comments on a post. They created multiple pages to delineate the comments. Below is an example:
However there is a problem with this, Google will look at this as multiple pages with duplicate content. And as we talked about here, that is behaviour that can get you penalized.
However there is a plugin that will put an extract on each of the subsequent comment pages. “It is in the repository under SEO for paged comments”.
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A lot of new bloggers are very confused with all the new terminology that they have to know and understand. One of the biggies we are asked is “What is Page Rank?” or PR and “Why should I care?”.
We am glad you asked, so being the friendly people we are here is the answer:
Darren Rowse is hosting a 31 days of Blogging Course. Darren if you don’t know is the king of bloggers.
You please need to form a line and head over and sign up for the course. It starts on 1st April.
I have signed up and I have been blogging for 10 years. There is always something you can learn.