Tim Ferriss talks about:
- Why I blog
- How I blog and select best practices
- Frequency and tools — best times and days to post
- Blogging myths and how to harness data for better results
- Testing design and surprising findings that can be copied
- How I address comments and community building
- How I write and research for good social media response
- 20 minutes of audience Q&A on Twitter, branding, outsourcing, and much more
Small Business Trends, a blog for small business (obviously) has a post on how to balance your blog and facebook presence.
It is worth a read to remember that Facebook is not your site, it is theirs. You can read it here.
This is an update of the 1st edition and not a complete rewrite – however there are a few significant updates including:
- there have been many many small updates and changes throughout the book. New examples, screenshots, updates of new tools, a few deletions of references to old tools, an update to our stories in the intro etc.
- we’ve removed a chapter on blog networks – things have changed a lot in this space and many networks are not hiring any more or have changed their models significantly.
- Chris has added a significant chapter on social media and how it impacts and can be used by bloggers
- I have added a case study chapter that goes through the first 4 years of my main blog – Digital Photography School. I work through how I launched it, what I focused upon in years 1-2 and then in years 3-4, how I monetize it and share the secrets to how I drive significant traffic and income through email newsletters, social media etc.
- Bonuses – we’re offering anyone who buys the book a series of bonuses (some interviews with successful bloggers, some extra teaching etc)
You can find it here at Amazon.
There are many ways to build a strong audience but one of the best is having a strong technical skill. In this case, it is Wine and Vinticulture.
With so much information about wine swirling around the choppy seas of the Web, it’s good to get down to sites and blogs that consistently offer wisdom, usually with some wit. Among the choices that wine adviser Paul Gregutt recommends are: Winebusiness.com, 1winedude.com and Wawinereport.com.
They have a good discussion on the wherefore of Wine Blogging.
Part of WordPress’ popularity is the wealth of plugins available to add all sorts of functionality. This extensibility allows the WordPress user admin afford a very rich environment for their users. However, as the title suggests plugins are a two edge sword. While they deliver new capability, they also deliver upgrade and version control headaches.
This is because plugins are a voluntary effort. They invariably start as a effort to provide functionality to the author’s own site as well as sharing with others. But over time maintenance of plugins becomes a lower priority over making a living.
If you have a large site that depends on stability and performance for a living, the rule of thumb for WordPress Plugins is less is more. Job number one is stability ahead of functionality which sits just behind performance.
Job one includes making sure you regularly upgrade to maintain the security of your site. If you need to add a plugin, make sure that it can survive upgrades or discard them. Remember, the more complex the plugin the more things that can go wrong.
Secondly, have a test site. I can’t believe the number of bloggers who do not maintain a test site to test upgrades, plugins, theme changes etc. This sounds like a lot of work, but believe me, when your site crashes in the middle of the night and the complaints roar in, you will thank your ability to quickly recover.
Thirdly ask the hard question, do I really need that plugin or is it just vanity. Quality content is really the key to traffic.
The Wall St Journal has an interesting article today on people who blog for money. According to the lead, 452,000 people claim that blogging is their primary source of income:
Demographically, bloggers are extremely well educated: three out of every four are college graduates. Most are white males reporting above-average incomes. One out of three young people reports blogging, but bloggers who do it for a living successfully are 2% of bloggers overall. It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. Bloggers can get $75 to $200 for a good post, and some even serve as “spokesbloggers” — paid by advertisers to blog about products.
This is a lot higher than I would have though this number should be but it suspect it also includes those who blog corporately or blog for high profile sites like Huffington Post.
One of the questions we get regularly asked is “how come my post looks wrong and the fonts are screwed up” or something similar. Our response is usually to ask whether or not you cut and paste from Word or another word processor.
This is because Word uses a lot of inline style code that when you cut and paste it will follow you to WordPress. If you want to see that, you can click on the HTML tab in editor and you will see lots of <div> and <span> tags.
However help is at hand. Here is a good post on the subject from Rubiqube.
As part of job we run into many first time bloggers and web presence new persons. As you would expect, they spend a lot of time being preoccupied with what their site looks like. We understand this and can appreciate that it a personal expression and why it would be an important, the completion of your website design is only the end of the beginning.
If you run lists pages like we do then you will know doubt curse at the process you need to go through with WordPress to add the link to the text in question.
We curse no more, because there is a plugin that will automagically add the correct link into your page. You should now see that the above link is linked, which also is the link to where you can get the plugin.