The Wall St Journal has an interesting article today on people who blog for money. According to the lead, 452,000 people claim that blogging is their primary source of income:
Demographically, bloggers are extremely well educated: three out of every four are college graduates. Most are white males reporting above-average incomes. One out of three young people reports blogging, but bloggers who do it for a living successfully are 2% of bloggers overall. It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. Bloggers can get $75 to $200 for a good post, and some even serve as “spokesbloggers” — paid by advertisers to blog about products.
This is a lot higher than I would have though this number should be but it suspect it also includes those who blog corporately or blog for high profile sites like Huffington Post.
As part of job we run into many first time bloggers and web presence new persons. As you would expect, they spend a lot of time being preoccupied with what their site looks like. We understand this and can appreciate that it a personal expression and why it would be an important, the completion of your website design is only the end of the beginning.
I like reading about Bloggers and their path to minor stardom and more importantly making a living being a blogger. For everyone who claims to make $100,000 or more (US) blogging, I believe there are actually far fewer people making fantastic living doing independent blogging. When I say independent, I mean people who have developed their business themselves and not by getting $30M in VC funding.
Darren Rowse shares his journey on how he became a problogger:
By mid December of 2004 we had pretty much decided that 2005 would see me go full time as a blogger. I’d already ditched most of my warehousing work as the earnings had continued to rise over the month or so before and the grant for my church work was going to run out early in February 2005 (we transitioned leadership of the church to more of a team thing which I still lead voluntarily).
His golden rules for blogging are:
- Blogging for an income takes time
- One Step at a Time
- Hard Work and Discipline
- Follow your Dreams
You can read the rest here.
There is a lot of crap websites out there telling you how to make money blogging and most are complete bullpucky. However Caroline Middlebook is one of the most honest make-money-blogging-sites I have some across.
Now I am pretty sure that most of the site I come across saying they make $100,000 (US) dollars a year are bull, but Caroline posts her earnings each month and the readership so this is great stat information for you to understand what it takes to earn a living on line, and who doesn’t dream of being able to blog from St Lucia each day.
The first take away is that adsense is not a strategy, is a distraction from doing what you need to do.
Afflitate income needs to be targeted such as blog hosting and WordPress themes, but the real cash cow is digital IP (intellectual property).
Read the rest here.
Here is an article written by Neerav Bhatt about his experience. I will let him speak to this.